Rik Logtenberg

Nov 16 2011

Newsjacking: A New Approach to PR

Published by Rik Logtenberg under Marketing,NewPR

a process “by which you inject your ideas or angles into breaking news, in real time, in order to generate media coverage for yourself or your business.”

via Newsjacking: A New Approach to PR | MarketingProfs Daily Fix Blog.…

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About Rik

CEO of The Seed Network, an Internet development and consulting company.
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